Blockchain instead of Tomb Raider: Square Enix sets wrong priorities
Square Enix sells several studios and cult series, including Tomb Raider and Deus Ex-at a ridiculous price. Together with the questionable decisions of the past few months, the step shows that the publisher puts its priorities on the completely wrong aspects.
- Tomb Raider & Deus Ex: Cult franchises at a small price
- NFTS: Square Enix relies on blockchain
- Square Enix: Crisis since Marvel's Avengers
A comment by Gregor Elsholz
Many decisions from Square Enix have given up riddles to the gaming industry in the past few months, which were so tricky that even the cleverest archaeologist in the world could not have solved them. It fits perfectly into the picture that the publisher suddenly wants to separate from three developer studios and Lara Croft .
The resale of the studios and game series rinses a little money into the cash register, which, given the statement of the publisher, is very likely to be invested in further wrong decisions **.
Tomb Raider & Deus Ex: Cult franchises at a small price
The deal between Square Enix and the Embracer Group, which already has the developer studios ThQ Nordic, Gearbox and Asmodee, is said to amount to a total of $ 300 million. For this price, Square Enix wants to get three experienced developer studios with Crystal Dynamics, Eidos Montreal and Square Enix Montreal and places the rights on several game series, including Thief, Deus Ex and Tomb Raider.
Thief and Deus Ex are no longer the blockbuster series that they have once been, but have not received a new chance lately. Tomb Raider, on the other hand, is still one of the most famous game series of all time **, whose entries continue to sell millions. Overall, the Embracer Group seems to have secured a lot of potential and gaming expertise for the relatively low price of $ 300 million-but what does Square Enix want?
NFTS: Square Enix relies on blockchain
As a reason for the deal, Square Enix cited a restructuring of the company structure in his press release - however, also promises new investments . However, very few gamers are likely to meet these projects with anticipation, because in particular, blockchain technologies are mentioned in addition to AI and cloud. (Source: Square Enix)
Seen in this way, Square Enix submitted the rights to well-known game series in order to dig out the revenue after gold in the world of NFTS and crypto currencies . The publisher thus continues to follow a trend that gamers have loudly rejected in the past few months.
Square Enix: Crisis since Marvel's Avengers
Since the catastrophic release of Marvel's Avengers, someone at Square Enix seems to have set the switch on self-dismantling . The publisher has still not recovered from the financial debacle, but apparently nothing has learned from it.
With Marvel's Avengers, one of the most coveted pop cultural brands became a gigantic flop because of aggressive microtransactions and a unattractive live service model -the exactly the same accusations this year have the two Square-enix releases chocobo GP and Babylon's case let it fail terrific.
The focus on NFTS and Play-to-Eearn-Games fits the impression that Square Enix currently concentrates only on profit maximization ** instead of the games itself. For this reason, many Tomb-Raider, Deus-Ex and Thief fans will have secretly heard the sale with pleasure.
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